A friend sent me a brochure for the Hanalei Golf & Beach Club with the message, “be ready to puke” and a subject line that read “Princeville, not Hanalei!”
Because while the super-exclusive Hanalei Golf & Beach Club capitalizes on the name and mystique of Hanalei, it is most decidedly Princeville in both flavor and locale. After describing how Princville's “verdant acreage was home to cattle and horse ranching, farming and plantation living,” the brochure proclaims:
But it was a century later that the north shore homestead found its true calling: that of an exclusive community.
Don't worry, though. The master-plan for this 180-residence “exclusive community” will be:
[C]rafted by the guiding principles of Culture, Sustainability and Historic Hanalei. Our decisions are guided by an understanding of the ahupuaa, the ancient Hawaiian system of land stewardship. Our community will be a model of 21st century environmentally and socially responsible sustainable development. [Really? Check out yesterday's post on the Prince Course links.] Lastly, our traditions and spirit will embrace the essence of historic Hanalei and the true spirit of aloha.
No doubt it's the same “spirit of aloha” that John Hoff wants to export from his B&B on ag land, which, like the Hanalei Golf & Surf Club, is a far more lucrative use than boring old farming. As he exhorted in his letter to the editor yesterday: "Let us nurture aloha on ag lands!"
But let's return to the the private Prince, a project by Discovery Land Company, The Resort Group and Reignwood International that promises us:
[T]he perfect balance between natural and built forms, activity and serenity, community and privacy – complemented by world-class luxury amenities including world-class championship golf, member clubhouse, beach club, wellness center, equestrian facilities, private airport, organic farm, community mauka trail system, and boat launch. Within this ideal place, relationships between people and the environmeant [sic] are cast in an intangible mold, honoring the influences of the past while creating a value for Members and generations to come.
Thank goodness they claim “a deep understanding” of the “project's competitive market environment” and “local culture.”
But then, if they did, would they have written this?
Surround yourself with over 8,500 acres of tropical landscape. Cradled by five majestic mountains, the Princeville ahupuaa [huh?] traverses down craggy slopes to the sea. Within this circle, the emerald green Hanalei Valley is a patchwork of historic taro farms, wild bird habitats, equestrian paths and hiking trails.
Yup, buy into this private Club and you not only get Princeville, but the entire Hanalei Valley and Bay, with all its surf breaks. The brochure goes on to promise:
The first of its kind. Where you will live in harmony with nature. Where you will create a family retreat for generations to come. Where you will care for the land with aloha, as an ‘ohana – family. And where you will return again and again to replenish the soul, naturally. A heaven on earth. An ancient ahupuaa of royal land from mountain to sea on the North Shore of Kauai. A playground for princes, then and now. And an opportunity for relaxed, country living – island style – that just a chosen few may call home.
Chosen few. Yup, that's really a reflection of local culture, 'ohana and aloha, all rolled into one.
Sadly, there's more. Get your barf bag ready:
Create your private retreat on royal lands. Enjoy the array of amenities befitting the new konohiki – stewards of the land. Share the mana – spirit – of this special place with future generations.
There you have it. The super rich are proclaiming themselves the new konohiki. Yeah, just go ahead and claim not only the island, but the culture and the mana.
And folks are protesting a telescope, while letting this crap slide? Is anyone going to take to Facebook with “I am Princeville” written on their bosom, biceps or palm? Because these guys are also laying claim to what they characterize as “sacred surfing spots” as well as other sacred sites, and even the ancestors:
Your presence at The Hanalei Club honors the contributions of many, many Hanalei ancestors.
The Hanalei Club, come celebrate the Hula. Pay tribute to Laka, the hula goddess. Visit her stone shrine at Lohiau Dance Pavillion along a path from Ke ‘e Beach State Park in Haena, where members of modern hula hulau (schools) leave tokens in her honor. Or enjoy the artful chants and legends that have preserved Hawaiian cultural traditions for centuries.
The map of the project gives folks a sense of how much vast territory their konohiki rights entail. Location bubbles are filled in with things like “surf Kalihiwai Point” and “Trail to Anini House Outdoor Pursuits” and “Anini Beach,” which they are clearly taking over with 20 new “Anini Beach Estates.” Some 30 “Mauka Ranches” will be built behind the Princeville Airport, soon to be privatized so folks don't have to endure the Kapaa traffic.
As the brochure states:
When you spot Hihimanu – Manta Ray, named for the graceful sea creature – you’ll know you’re home.
So act like you own the whole damn place.